Cybex Pink Ribbon Run
Caroline Wozniacki / Pink Ribbon Run
Alicja Rosolska / Pink Ribbon Run
Cybex Pink Treadmill
Pink Ribbon Runs into New Haven
Cybex, New Haven Open Team Up to Fight Breast Cancer
Cybex International Inc., a leading manufacturer of premium exercise equipment, has once again teamed up with the New Haven Open in the fight against breast cancer by hosting a Pink Ribbon Run at this year's women's pro tennis tournament.
"This was a great idea," said former World No. 1 and reigning New Haven Open champion Caroline Wozniacki. "I was on the treadmill last year at the tournament. It was great to help out this cause, to help in the effort of awareness and to raise funds for breast cancer research."
Wozniacki, along with her boyfriend, pro golfer Rory McIlroy (who recently captured the 2012 PGA Championship), were both participants in the 2011 Pink Ribbon Run in New Haven. Last year's event raised over $20,000 with more than 200 miles tracked on the pink Cybex treadmill.
"The New Haven Open has given us a great platform and the means to do the Pink Ribbon Run," said Art Hicks, Cybex president and chief operating officer. "Tournament Director Anne Worcester has been extremely helpful and inspiring in helping us promote breast cancer awareness."
Breast cancer is second only to lung cancer as the leading cause of cancer deaths among women in the United States. Breast cancer occurs in men also, but the number of new cases is small. Early detection and effective treatment is expected to reduce the number of women who die from breast cancer, as the development of new prevention methods continue to be studied.
In 2012, an estimated 290,000 women (and 2,190 men) will be diagnosed with breast cancer. The Pink Ribbon Run spreads awareness by educating families, friends and communities about the importance of both breast health and breast cancer.
Cybex International, Inc., also the official fitness equipment manufacturer of NBC's The Biggest Loser, strives to improve the health of the world. The Pink Ribbon Run in New Haven is just a part of their initial efforts. Fitness facilities, health clubs, gyms, corporations and numerous organizations across the United States and in Mexico are signing up to be part of this important campaign. Growing yearly, Cybex enters its fourth year (second year in New Haven) of the Pink Ribbon Run program, having raised over $200,000 in the past three years.
"Improving the health of the world is the main focus of our overall mission here at Cybex," said Hicks. "Everyone has a tie to or a personal story related to breast cancer; we are proud to stand behind these efforts and help raise money for the continuation of programs and the great research that is being conducted."
This year's Pink Ribbon Run will support innovative efforts of exercise in reducing the risk of developing breast cancer. ABC News reported on a new study that links exercise and lower body fat levels with a decreased risk of developing breast cancer in postmenopausal women. The report states "in addition to keeping hearts healthy and bones strong, there's another reason why women may want to exercise regularly — a new study published in the journal Cancer found a link between physical activity and reduced breast cancer risk." A study of more than 3,000 women from Long Island, N.Y., found that women who engaged in 10 to 19 hours of at least mild exercise per week from their reproductive years on had about a 30 percent lower risk of developing breast cancer.¹
In 2010, breast cancer awareness was heightened in the world of tennis with the announcement that Grand Slam tennis legend Martina Navratilova had been diagnosed with a non-invasive form of breast cancer, and that she was undergoing radiation therapy.
WTA Grand Slam champion Venus Williams has played a part in breast cancer awareness, partaking in a video public service announcement where she briefly discusses its importance. In addition to saying why she feels women don't generally get check-ups, she also explains why women should be screened, and tips as to how.
"Given the fact that one in every eight women develop breast cancer, education and early detection is the name of the game," said Anne Worcester, tournament director for the New Haven Open. "As a women's-only tournament, this year's New Haven Open at Yale is the perfect time to team up with Cybex and promote breast cancer awareness."
Players, sponsors, the media, and fans of all ages have the opportunity to raise awareness and money for breast cancer research by walking or running on a special pink Cybex treadmill. For every mile logged at the event, donations will be made to the Smilow Cancer Hospital Breast Center at Yale - New Haven. In addition, a pink Cybex treadmill signed by Women's Tennis Association players and celebrities will be auctioned off after the event, with all proceeds going to the Smilow Cancer Hospital Breast Center.
"Women's health is a critical issue involving much of our research here at Cybex," said Lisa Juris, vice president of marketing for Cybex. "Thanks to our ongoing collaboration with the New Haven Open at Yale, this year's Pink Ribbon Run will support innovative efforts in breast cancer research while highlighting the importance of exercise in reducing the risk of developing breast cancer."
Can't get to the New Haven Open, but want to help the cause? Make a donation by emailing firstname.lastname@example.org.
¹ABCNews.com/Health/Exercise - June 25, 2012